Thursday, March 13, 2008

The Power of an email signature - What is yours?

You know the Power of Words … so

Have you ever looked at how you sign your emails or letters?

I am not talking about offers, promotions, give-aways, etc I am looking at the intention you put into the simple part of signing off with your name.

(The offers, promotions and call to action are very important too and there are many sites talking about the marketing space in your email signature thought that is not the focus of this article)

For many years I signed my emails like probably many people with
“Regards Merrin”.

That sounded a little regular for me. So I changed my signature to
“Cheers Merrin”
back in 2001.

It made me feel a lot more happy about sending the email to the person. You know I do like a good beer so with each email sent I knew I was closer to another celebration.

In 2006 I got an email from a friend and he signed it
“Go well, Alan Stewart”.

I thought that is really cool. It both says to the recipient and to Alan to Go Well.

As you have noticed I love nature and personal development. My wealth dynamics profile is a STAR. When I learned that Stars like to stand out from the crowd I realised why I liked my email signature to be different. (Learn more about Wealth Dynamics Profiling and the STAR profile)

So in 2006 I started signing my emails as
Grow well, Dr Merrin”.

It has been amazing to watch the change.

One is the personal power it gives you every time you sign your email. I am reminding myself to develop personally and also to appreciate and promote the health of the world’s natural environment. All that in my Signature.

Oh, by the way I put the Dr part in there to remind me of where I have come from in terms of my formal training as a land surveyor and geodesist.

The second area that I did not expect is the way it engages the email recipients to ask you questions. I have had why “grow well”?, what are you a Dr of?, can I use your signature too?, and love the signature!

So how about taking a little time to think about how you sign your emails and you too could be surprised by the difference it makes.

As the saying goes "Your wealth is in your words".

Grow well
Dr Merrin


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